The Tourism Authority of Thailand (TAT) has unveiled plans to enhance sustainable and meaningful tourism in the country during the Thailand Travel Mart Plus (TTM+) 2024, held from June 5 to 7 in Phang Nga, Thailand.
Key to these plans is hosting Asia’s second Tourism Cares summit in 2025, partnering with the US-based NGO to bolster regenerative tourism in Thailand – the summit will be accompanied by a “meaningful travel” mart showcasing high-yield tourism products.
Siripakorn Cheawsamoot, TAT’s deputy governor for international…
