Thailand’s strategic use of soft power, particularly in luxury tourism, has ignited a surge in demand for immersive experiences, such as experiential dining and hyperlocal activities, according to industry leaders.
Daniel Fraser, CEO of Smiling Albino, highlighted the rising demand for curated food experiences: “From the best street food to top-tier matcha spots, travellers are arriving with savvy, media-driven requests for specific culinary highlights.”
Georgie Walsh, general manager of Elevate DMC, said social media trends are a key driver, pointing out that restaurants featuring celebrity chefs and Instagrammable spots are also gaining…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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