A key focus is on expanding the “High Value” demographic, known for their higher spending, including “Health & Wellness” tourists (interested in Thai massage, spas, yoga, healthy food, and wellness programmes popular with Europeans, Middle Eastern visitors, ASEAN travellers, and the Chinese), “Yacht/Super Yacht” enthusiasts (targeting Europe, Australia, and the Asia Pacific region), and “Sport and Entertainment” tourists (with a focus on golf, marathons, trail running, Muay Thai, diving, and cycling for visitors from Russia, Europe, America, Australia, China, Korea, and Japan).
The “Digital Nomad” and “Workation” markets are also being targeted, with popular destinations in Thailand including Chiang Mai, Bangkok, Phuket, Koh…





























