The White Lotus effect is fueling a surge in Thailand tourism and travel insurance sales, according to a recent comparison data.
Thailand has rapidly become one of the world’s top travel destinations, thanks in part to the global success of the hit HBO series The White Lotus, whose current season takes place there.
Recent travel insurance comparison data from Squaremouth, the nation’s top travel insurance marketplace, shows that Thailand has climbed into the 15 most popular global destinations for 2025, with a 12% increase in popularity since 2024. Similar to the tourism boost Sicily saw from the second season of the show (32% rise in searches), Thailand is on track to break tourism records this year.
Squaremouth revealed that trips…
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