First Hawaii, then Sicily, and now Thailand.
The past two seasons of The White Lotus spurred a surge in set-jetting visitors who wanted to visit the region where the HBO show was filmed. Ahead of season three, which was shot in the Land of Smiles, Thai tourism officials are anticipating a boost all across the country.
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“I believe there was more than a 20 percent increase in visitors in Hawaii and Sicily, based on Seasons 1 and 2,” Chompu Marusachot, director of the Thailand Tourism Authority’s New York office, told Bloomberg. “I can only hope that the momentum will be the same from Thailand.”
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