The Tourism Authority of Thailand (TAT) plans to launch a unique project to spark tourism during the slow season. The project will highlight 72 top activities that visitors to the nation must take part in.
The project also aims to honor King Vajiralongkorn’s sixth cycle birthday anniversary on July 28, according to TAT governor Thapanee Kiatphaibool.
The activities range from the energetic Muay Thai experience and mouth-watering food tours to engaging cultural adventures and lively local fashion shows.
“We are working with private companies to run extensive campaigns to boost local tourism. Our efforts will include supporting tour bus companies, promoting educational trips, and encouraging government workers to travel locally,” said Thapanee.
She stressed the importance of the Middle East as a crucial market, and discussed plans to increase the number of flights from there due to the region’s love for Thai travel, even during the rainy season. Despite geopolitical concerns, she reaffirmed the stability of Thai tourism.
Responding to the attraction of the 2024 Olympic Games in Paris, TAT is also planning a special program for European visitors. These tourists can watch the games live while enjoying Thailand’s tropical beauty.
Moving forward, the TAT is targeting Chinese tourists for the National Day festivities in October. The festivals will be held in scenic locations such as Yaowarat Road, the Hat Yai District of Songkhla, Phuket, and Ratchaburi.
An optimistic Governor of the TAT predicts a rise in foreign arrivals to 39 million this year, exceeding their goal by a significant amount.
This increase in tourists is expected to inject a huge 3.5 trillion baht into the economy and will align perfectly with the government’s strategic plan.
File photo for reference only. Courtesy of Google
— 2024-05-10
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