Exploring lesser-known places by car or train. Phetchaburi town on the southern rail line from Bangkok.
THE NEWS: Thailand’s Tourism Authority (TAT) unveiled a 2027 “Year of Transformation” strategy that targets at least a 5% rise in tourism revenue and a 60:40 split between major and emerging destinations.
DETAILS:
WHY IT MATTERS: By focusing on a modest revenue increase and a balanced major‑emerging destination mix, TAT hopes to lift average visitor spend, benefiting hotels and lesser‑known sites while diversifying Thailand’s tourism base.
FAQ
What revenue growth does Thailand’s 2027 tourism strategy target?
The Tourism Authority of Thailand aims for tourism revenue to grow by at least 5% in 2027, according to the newly announced “Year of Transformation” plan.
What destination distribution ratio is set in the new strategy?
TAT’s 2027 plan seeks a 60:40 split, directing 60% of visitors to major destinations and 40% to emerging ones to broaden tourism benefits.
What is the name of Thailand’s 2027 tourism strategy?
The strategy unveiled on 27 August 2026 is called the “Year of Transformation,” outlining goals for revenue growth and destination balance.
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