PATTAYA, Thailand – Every few months, Thai tourism officials roll out the same glossy plan: attract wealthier tourists. The idea is simple—fewer tourists, more money. Less crowding, more class. On the surface, it sounds smart. But here’s the reality: this strategy isn’t going to save low season tourism. Not even close.
The Weather Still Sucks (And Rich People Know It)
High-spending travelers want blue skies, calm seas, and perfect Instagram sunsets. Thailand’s low season—complete with downpours, flooding streets, and stormy beaches—doesn’t exactly scream “luxury…





























