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Skift Take
The new darling of China’s tourism industry may be none other than Turkey. Here’s how Turkey is wooing China’s new breed of travelers, who are young, hungry for off-the-beaten-path experiences, and spending more than before.
— Peden Doma Bhutia
Turkey is ramping up efforts to attract Chinese tourists. A new memorandum of understanding between Turkey and China aims to bolster tourism cooperation, with Turkish Tourism Minister Mehmet Nuri Ersoy and Chinese counterpart Sun Yeli leading the charge in a meeting last week.
By 2030, Turkey hopes to welcome a staggering 2 million Chinese visitors a year. The keys to Turkey’s plan? A…
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