The European Union Intellectual Property Office (EUIPO) has banned use by Turkish tourism campaigns of the trademark “Turkaegean,” a slogan registered by the Turkish Tourism Organization, following an objection by Greece, Politico reported.
Greek media reported on the ruling as representing an important victory for Athens in an ongoing geopolitical dispute.
Although both countries are NATO allies, Greece and Turkey have long been at odds over Cyprus, maritime borders and overlapping claims to the continental shelf, among other issues. The Aegean Sea, which is at the center of these disputes, plays a crucial role in the tourism-driven economies of both countries.
The slogan “Turkaegean” was first registered by the EUIPO in…
