ISTANBUL
The global tourism growth expectations for 2024 are already visible in the first two months of this year, and Türkiye, a strong tourism country in the Mediterranean basin, is expected to have a significant share in this growth.
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The tourism sector started its summer season at the end of March and plans to extend it until the end of November. They predict leaving behind the difficult year of 2023 with better data.
Germans are expected to be the most prominent tourist group this year. The British are also expected to continue their trend from the last two years. Russians are expected to match last season’s numbers, and a good flow of tourists is expected from Europe in general.
Luxury group hotels will also attract the attention of U.S. tourists.
In 2023, Türkiye’s tourism revenue was $54.3 billion, and it hosted 56.7 million tourists. The target for 2024 is to attract 60 million tourists and generate $60 billion in tourism…
