Istanbul, a city etched in history and charm, has opened its doors to the 27th East Mediterranean International Tourism and Travel Exhibition, a paramount event in the global tourism calendar. The four-day event has drawn a massive crowd of attendees, ranging from sector professionals to customers, and spanning a variety of companies. The fair, boasting regional representation from the Balkans, the Middle East, and Central Asia, also welcomes international participants from countries such as Germany, Bulgaria, Brazil, Egypt, Iran, Japan, the Turkish Republic of Northern Cyprus, and Venezuela.
Day One: Medical Tourism and 2024 Tourism Trends
On the first day, the spotlight was on medical tourism and the unveiling of a report on 2024’s tourism trends. This not only set the tone for the exhibition but also provided crucial insights into the evolving dynamics of the tourism industry.


































