Turkey is setting ambitious goals for 2025, aiming to welcome 65 million tourists and generate $64 billion in revenue as the country continues its record-breaking streak in the global tourism market.
At ITB Berlin, one of the world’s most significant travel fairs, Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy, outlined the nation’s strategic vision for expanding its tourism sector. Following a successful 2024, which saw 62.3 million visitors and $61.1 billion in tourism revenue, the country is now targeting even greater numbers by focusing on both quality and quantity in its tourism offerings.
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