Sarawak showcases indigenous-led, sustainable tourism at Türkiye’s Pacific Asia Travel Association s...

<img width="696" height="522" class="entry-thumb" src="https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=696%2C522&ssl=1" srcset="https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?w=800&ssl=1 800w, https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=300%2C225&ssl=1 300w, https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=768%2C576&ssl=1 768w, https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=696%2C522&ssl=1 696w, https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=560%2C420&ssl=1 560w, https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=80%2C60&ssl=1 80w, https://i0.wp.com/dayakdaily.com/wp-content/uploads/2025/04/3-lessblue-e1745469226884.jpg?resize=265%2C198&ssl=1 265w" sizes="(max-width: 696px) 100vw, 696px" alt="" title="3-lessblue"/> (From left) PATA chairman Peter Semone, with Sharzede alongside PATA chief executive officer Noor Ahmad Hamid. Advertisement by DayakDaily Team

KUCHING, April 23: Sarawak Tourism Board (STB) demonstrated its commitment to sustainable tourism growth and cultural preservation at Pacific Asia Travel Association (PATA) Annual Summit 2025 in Istanbul, Türkiye.

During the summit, held from April 21 to 23, at a panel discussion on the topic of ‘Building Tomorrow’s Tourism Workforce’, STB chief executive officer Sharzede Datu Haji Salleh Askor highlighted Sarawak’s dedication to sustainable tourism and investment in future-proofing the tourism sector.

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