ISTANBUL
As Türkiye celebrates Tourism Week from April 15 to 22, the spotlight shines on the evolving travel preferences of Generation Z, who are moving away from traditional luxury and embracing a more personalized, sustainable and experience-driven approach to travel, says a tourism expert.
“Gen Z, those born between 1997 and 2012, has completely different vacation habits compared to previous generations,” Demet Genceli from Yeditepe University’s Tourism Management Department noted.
“For them, luxury is not about opulence or extravagance, but about authenticity, personalization, comfort and harmony with nature and culture. In tourism, the concept of ‘silent luxury’ is gaining…
