The Society for Incentive Travel Excellence’s (SITE) annual Global Conference recently wrapped up in Istanbul, Türkiye, setting the stage for the future of incentive travel. With nearly 500 industry professionals in attendance, the event showcased groundbreaking sessions, including a destination pitch competition and a destination video showcase, alongside insightful discussions on evolving workplace dynamics and demographic shifts. SITE CEO Annette Gregg and keynote speakers such as Turkish entrepreneur Gamze Cizreli and experiential design expert Claus Raasted shared their visions for growth within the community and the broader business landscape.
Innovative Sessions and Awards
The conference was highlighted by its innovative approach to fostering industry growth and collaboration. A key feature was the Crystal Awards ceremony held at the prestigious Çırağan Palace Kempinski, where nine distinguished companies were…
















