The Turkish tourism industry was in a celebratory mood at the start of the year. It had just experienced a record-breaking 2024, welcoming over 57 million visitors in the first eleven months—more than ever before. Visitors from Russia topped the list, followed closely by those from Germany.
This situation was not always the case. In the aftermath of numerous terrorist attacks in 2015, the 2016 coup attempt, and the subsequent state of emergency, many tourists chose to avoid the country out of fear. The COVID-19 also had a significant negative impact on the Turkish tourism sector. However, with the pandemic’s conclusion, the Turkish travel industry rebounded strongly. A substantial advertising campaign played a crucial role in this…
