Cappadocia is a popular tourist destination Shutterstock.com
Türkiye, a top destination for travelers worldwide, celebrated a milestone in tourism with a remarkable 10 per cent increase in international visitors, totaling 56.7 million in 2023. According to the Turkish Ministry of Culture and Tourism, tourism income surged by 17 per cent to $54.3 billion, with an average spending of $99 per night for overnight visitors.
Building on this success, Türkiye aims to attract 60 million tourists and generate $60 billion in tourism income by 2024. The country plans to achieve this by diversifying its market strategies, maintaining existing markets, and targeting new ones.
Leading in Sustainability
Türkiye’s tourism success is not just about numbers; it’s also about sustainability. In 2022, Türkiye made history by becoming the first country to sign a sustainability agreement with the Global Sustainable Tourism Council (GSTC). Through the Türkiye…
