Türkiye is a major tourism destination with a “rich history and culture,” said Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), highlighting the country’s strategic value as a global travel hub.
Speaking to Anadolu Agency (AA), Hamid said that while as an Asian, he once considered Türkiye part of Asia, but he now sees it as something broader.
“Türkiye is like the world, because it is the bridge between Asia and Europe,” he said.
He emphasized the country’s appeal for both leisure and business travelers, pointing to Istanbul as its top destination.
“It is the gateway where you have access – there are thousands of hotels in the city, attractions from modern and new culture,…
