The appeal of the Balkans has resonated particularly strongly with Turkish tourists. Serbia, North Macedonia, Bosnia and Herzegovina, and Albania have all seen a notable rise in Turkish visitors. Serbia alone welcomed approximately 186,000 Turkish guests from January to September 2024, marking a 22% increase from last year. The Serbian Tourism Association highlighted this significant spike.
“Turks are increasingly drawn to Serbia’s cultural landmarks and vibrant cities,” said the Culture and Tourism Office of the Turkish Embassy in Belgrade. Belgrade remains a focal point for many tourists.
A Closer Look at the Destinations
- Serbia: Over 1.5 million tourists in total, with Turkish tourists setting new records
- North Macedonia: 42%…
















