International tourism reached 97 percent of pre-pandemic levels in the first quarter of 2024. The Middle East saw the strongest relative growth, with international arrivals exceeding pre-pandemic levels by 36 percent in the first quarter of 2024. Europe exceeded pre-pandemic levels for the first time in a quarter, with a one percent increase from first quarter of 2019.
In 2022, approximately 51.4 million tourists visited Türkiye from across the globe. In 2023, the number of visitors increased by 10 percent, reaching 56.7 million. In 2024, 60 million tourists are expected to visit Türkiye.
To achieve the goal of 60 million tourists, intense and concrete visa liberalisation practices are required. For instance, Southeast Asian…
