Abu Dhabi Convention and Exhibition Bureau and China MICE Advisory Group renew partnership

Abu Dhabi, UAE – The Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), reaffirmed its commitment to further developing the emirate’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector with the renewal of its Memorandum of Understanding (MoU) with the China MICE Advisory Group at a signing ceremony on 21 November at Louvre Abu Dhabi.

The China MICE Advisory Group, a committee of key Chinese MICE trade partners and media, was established by ADCEB in 2019 to gain insights into MICE and business travel trends unique to the dynamic Chinese market. As the first-ever dedicated advisory committee in China created in partnership with ADCEB, its formation reflects ADCEB’s proactive approach to engaging with the growing outbound MICE sector from China.

The China market ranks among Abu Dhabi’s top source markets for tourism and MICE, reflecting a strong bilateral relationship. As the demand for…