The Government of Abu Dhabi has approved a key tourism strategy for the emirate, with the ambitious blueprint signalling a new era of expansion and strategic development in the travel and tourism sector.
His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, approved the Tourism Strategy 2030, which is spearheaded by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
The strategy seeks to boost visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030 (overnight and same-day), with a 7% year-on-year growth.
Moreover, it plans to significantly elevate the tourism and travel sector’s contribution to the UAE’s GDP, raising it from approximately AED 49 billion ($13 billion) in 2023 to AED 90 billion annually by 2030.
The strategy is expected to generate an estimated 178,000 new jobs by 2030 as the entire tourism infrastructure develops to meet this…















