Alpha Dhabi Holding PJSC and Monterock International Limited’s ADMO Lifestyle Holding has joined forces with Addmind, a leading lifestyle and entertainment group in the EMEA region, to launch Alpha-Mind, a novel global lifestyle vertical. The venture, based in the UAE, will hold and manage a portfolio of lifestyle, food, and beverage, and entertainment brands formerly developed by Addmind. The portfolio boasts seven acclaimed brands: CLAP, ONGAKU, Babylon, Sucre, Alma Bar, Bar Du Port, and Iris, alongside the Iris Beach House hotel brand.
ADMO and Addmind: A Partnership for Growth
The joint venture’s equity split stands at 51 percent for ADMO and 49 percent for Addmind. The collaboration is set to spark expansion by building upon existing brands and by devising and acquiring new concepts within the region and beyond. The advent of this high-end lifestyle portfolio aligns seamlessly with the UAE Tourism Strategy, and…
