Dubai is renowned as a destination for lavish shopping, out-of-this-world hotels and adrenaline-pumping activities like diving into the world’s deepest pool or tiptoeing along the edge walk of a 219-metre-high skyscraper.
But the city’s tourism authorities want to emphasise that not every trip there has to come with a hefty price tag.
Their latest tourism campaign is focusing on dispelling “misconceptions” about the destination with a view to boosting visitor numbers in 2025.
It includes…
