Dubai has quickly (and mostly quietly) become one of the world’s most luxurious and sought-after travel destinations.
The Department on Economy and Tourism for Dubai reported around 17.15 million visitors passed through the desert city in 2023. For context, London welcomed around 38 million and Tokyo around 25 million.
So how did Dubai become such a global force in tourism?
It all started with an idea from the Dubai Commerce and Tourism Promotion Board back in 1998. The goal? To…
