A still from Alive in Al Ain.
Experience Abu Dhabi has launched a hero film campaign in partnership with Memac Ogilvy in an effort to draw tourists to the oasis.
The film cinematically captures the beauty that Al Ain has to offer, showcasing the destination as the perfect getaway.
Memac Ogilvy claims the spot’s intention is to invite audiences to connect with ‘the essence’ of Al Ain. It does this by capturing the various experiences Al Ain offers. Viewers are taken on a journey from…
















