Abu Dhabi’s ‘One Summer Isn’t Enough’ campaign is back, aiming to showcase the emirate as a top summer destination.
This year, Experience Abu Dhabi introduces the ‘101 Abu Dhabi Do’s’ guide, curated by visitors themselves.
From famous landmarks to hidden gems, these experiences offer a diverse range of activities to explore the city’s essence. Presented on a custom map, the Abu Dhabi Do’s bring every corner of the city to life with vibrant visuals.
The map and a host of immersive experiences take centre stage across several mixed- media content pieces, produced by Dejavu and animated by ByFiction, that head this comprehensive 360 campaign.
In Abu Dhabi, three celebrities – Ranveer Singh, Liu Yifei, and Dawood Hussein – are back in town, ready to explore the city’s offerings. With personalised maps, they embark on a journey to uncover new and unique experiences, even in familiar surroundings, catering to the tastes of the Indian, Chinese, and Arab Gulf…
