As people are now used to a personalised viewing list on Netflix and coffee customised to their preferences, they have come to expect the same out of their hotel stays, according to experts. Guests seek emotional connections, community, and shareable experiences when they travel.
“People are buying emotions and want to feel a sense of community,” said Kerry Healy, Chief Commercial Officer at Accor in the region. “In a world of hyper-personalization, the experience matters more because…
