Skift Take
— Josh Corder
As Chinese travel into the Middle East continues to increase, one of the country’s largest hotel operators sees an opportunity. While it’s not as commonly known in the West, H World is a giant in the hotel industry, with around 9,300 hotels and close to one million rooms across the world.
In China, one of H World’s biggest brands is Ji Hotels, an economy line in around 2,000 locations across 31 provinces. Now Ji Hotels will be pushing heavily into the UAE and Saudi Arabia.
“We are bringing successful Chinese brands out of the China and into the rest of the world,” explained Siegfried Nierhaus, Vice President & Head of Development Middle East, India and Africa at Hotel World International.
“We see potential in the Middle East for this. Ji Hotels will be new…
