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Global demand for air travel remained strong in 2023, with the industry steadily approaching 2019 levels of passenger traffic, according to IATA. This also bodes well for the region’s travel sector this year.
The industry has the potential to make huge strides in 2024, with the application of exciting new technologies to facilitate innovation in personalisation and customer experience.
Collinson, the operator of the airport experiences programme Priority Pass, has shared the biggest trends to expect this year across the travel sector in the Middle East. These indicate that:
Technology will drive experiences
From AI-led trip planning and customer service to robotic customer assistance in the airport and biometric developments in security, technology will continue to shape innovation in travel.
The airport of the future will be vastly different from what we know today, with a focus on creating a more seamless experience that offers personalisation, tailored…
