The Global Association for the Attractions (IAAPA) Middle East Trade Summit 2024 has concluded on Yas Island. The event gathered more than 400 attendees from around the world, 45 exhibitors, and featured 27 international speakers.
Organised in collaboration with Miral, the summit hosted two days of educational sessions. Industry leaders explored innovative strategies in destination development and management, operational efficiency, and guest satisfaction to foster continued growth across the region’s attractions and theme parks industry.
The summit opened with a welcome keynote address by Mohamed Abdalla Al Zaabi, Group CEO of Miral. Additional speakers included Scott O’Neil, CEO at Merlin Entertainments; Ahmad Hussain, Chief Operating Officer at Dubai Holding Entertainment; and Don Potts, President for Qiddiya Investment Company; with many more industry leaders from Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), The National…
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