Masfout, located in the Emirate of Ajman, United Arab Emirates (UAE), has been honored as the ‘Best Tourism Village in the World for 2025’ by the United Nations World Tourism Organization (UNWTO). This recognition highlights Masfout’s commitment to sustainable rural tourism, making it a global model for responsible development in the sector.
The prestigious designation acknowledges Masfout’s comprehensive approach to preserving its cultural heritage, protecting the environment, empowering local communities, and fostering economic development through tourism. It signifies a dedication to practices that benefit both visitors and residents, ensuring the area’s unique identity and natural beauty are maintained.
This honor is part of the UNWTO’s ‘Best Tourism Villages by UNWTO’ initiative. The initiative aims to recognize villages that are proactive in using tourism as a catalyst for rural development and enhanced well-being, while also safeguarding their distinct landscapes, cultures, and diverse values. Masfout’s inclusion in this initiative underscores its success in creating a sustainable tourism model.
Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Ajman Executive Council, acknowledged the global recognition, emphasizing the significance of this achievement for Masfout and the wider region. Masfout’s success demonstrates how tourism can be developed to provide opportunities and preserve local charm simultaneously.
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