Luxury fragrance business Ajmal Group, which is headquartered in Dubai, is taking on the UK travel-retail market by launching its latest collection into World Duty-Free at London’s Heathrow Terminal 4.
The third-generation family business takes a ‘farm to fragrance’ approach to its products – as a grower, manufacturer, and retailer. It has become a world-leading producer and supplier of rare and fine perfume ingredients, including oud and oud oil, and customises fragrances for royalty in its home market.
It’s the first time the business has launched outside of the UAE and CEO Abdulla Ajmal said that expanding through the travel-retail channel was a natural next step.
“It’s all about getting our perfumes closer to our customers, something that’s been ingrained in our family since the beginning. My grandfather hailed from a small village in Assam, India and understood the importance of reaching out to new markets, so he moved to bring our fragrances to more people. Today,…