Travel is one of the most sought-after pursuits in people’s lives, so much so that they would sacrifice just about anything to get away, said Marc-Antoine Simon, Industry Manager, Travel and Tourism – Mena, TikTok.
“Unfortunately, the high likelihood of a trip leading to unwanted disappointment is why, ahead of a trip, people go the extra mile to ensure that the reward is maximised and the risk is neutralised,” he told a session at the Arabian Travel Market on “How To Build Influence with Gen Z in Just 30 Seconds”.
According to research commissioned by Exodus Travels in 2023, only 45% of vacations lived up to or exceeded the perfect picture they had imagined. On average, travellers search through 38 different travel sites to figure out where to go, how to get there and where to book, with 58% admitting to abandoning a booking because the process has been too stressful.
Enjoyable journey
Simon explained that today, this desire to take control…
