“This is why the Agency Program is still so important,” says Muhammad Albakri, IATA’s SVP for Financial Settlement and Distribution Services. “IATA accredited agents are trusted distribution partners, and our Agency Program allows airlines and agents to come together to solve challenges and ensure this vital channel remains strong.”
Moreover, the Agency Program fits perfectly with the overall objective of giving customers greater choice. The travel agent is still a vital part of the offer to the customer and has become a hub for consolidating the travel experience. Travel agents are also playing an important role in Modern Airline Retailing as IATA continues to see an increase in NDC transactions in the BSP.
“Really, they are travel consultancies now,” says Albakri. “They provide an end-to-end service and are now much more than ticket providers.”
In 2023, the travel and tourism sector contributed 9.1% to global GDP and created 27 million new jobs, according to the World Travel and Tourism Council. Airlines are critical to making that happen. And so are travel agents.
In fact, travel agents are still the industry’s strongest distribution channel. The aim, therefore, is to ensure these agents are robust, reliable partners and the process of engagement—whether it is payment or fulfilling passenger requests—is as seamless and cost-effective as possible.
The most important step was the development of New Generation IATA Settlement Systems (NewGen ISS) approximately five years ago. This introduced different levels of accreditation:
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