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Almaty Tourism Unites for Women’s Empowerment

by Robert Van Pash (Editor)
October 24, 2025
in UNWTO
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Almaty Call to Action: Tourism United Behind Women’s Empowerment

Almaty, Kazakhstan – The World Tourism Organization (UNWTO) has convened a significant gathering in Almaty, Kazakhstan, resulting in the "Almaty Call to Action," a declaration demonstrating tourism’s unified support for women’s empowerment. This initiative underscores the sector’s commitment to advancing gender equality and highlighting the crucial role women play in tourism development.

The call to action emerged from a dedicated session focused on gender equality and women’s empowerment within the tourism industry. This event brought together a diverse group of stakeholders, including government representatives, private sector leaders, and civil society organizations, all united by the common goal of fostering a more inclusive and equitable tourism landscape.

The Almaty Call to Action emphasizes that empowering women is not only a matter of social justice but also a strategic imperative for the sustainable growth and resilience of the tourism sector. By recognizing and amplifying the contributions of women, the industry can unlock new opportunities, drive innovation, and enhance its overall impact.

Key aspects of the declaration focus on addressing the systemic barriers that hinder women’s full participation and advancement in tourism. This includes promoting equal access to education, training, and leadership roles, as well as ensuring fair wages and working conditions. The call also highlights the importance of safe and supportive work environments for all individuals.

Furthermore, the Almaty Call to Action advocates for the integration of gender perspectives into tourism policies and strategies at all levels. This involves collecting and analyzing sex-disaggregated data to better understand women’s experiences and needs within the sector, and using this information to inform evidence-based decision-making.

The UNWTO’s commitment to this cause is evident in its ongoing efforts to support member states in implementing gender-responsive tourism policies. The Almaty meeting served as a platform to share best practices, foster collaboration, and generate momentum for concrete actions that will translate into tangible progress for women in tourism globally. The declaration signifies a collective pledge to work towards a future where women are fully recognized as agents of change and equal partners in shaping the future of tourism.

Key Points

  • The "Almaty Call to Action" was issued in Almaty, Kazakhstan.
  • The initiative focuses on tourism’s unified support for women’s empowerment.
  • The declaration emerged from a session on gender equality and women’s empowerment in tourism.

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