Sports Tourism can play a key role in helping tourism destinations and businesses diversify. To achieve this, public and private cooperation will be essential for the future of this growing sector.
The 3rd World Sports Tourism Congress (WSTC) gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organized by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social…




























