GNTO Submits “Greece – A 365-Day Destination” Video for UNWTO Contest

Comprehensive Summarization:

The article announces the participation of the Greek National Tourism Organisation (GNTO) in the United Nations World Tourism Organisation’s (UNWTO) 2nd tourism video competition, held during the 22nd Session of UNWTO General Assembly in Chengdu, China, from September 11-16, 2017. The video, titled “Greece-A 365-Day Destination,” directed by Antonis Theocharis Kioukas, showcases the images, sounds, and colors of Greece throughout all four seasons. The video can be voted for as the best in the contest via the provided link. The winning countries will be determined for each of the six regions of the WTO, including Europe, Africa, America, and the Middle East.

Key Points:

1. GNTO’s “Greece-A 365-Day Destination” video is participating in the UNWTO’s 2nd tourism video competition.
2. The video, directed by Antonis Theocharis Kioukas, highlights Greece’s landscapes and experiences across all seasons.
3. The competition is part of the UNWTO General Assembly held in Chengdu, China, from September 11-16, 2017.
4. The winning videos will be selected across six WTO regions, including Europe, Africa, America, and the Middle East.
5. A specific link is provided for visitors to vote for the best video in the competition.

Actionable Takeaways:

• Engagement Opportunity for Travel Brands: The participation of GNTO in the UNWTO video competition presents an opportunity for travel brands to engage with a global audience interested in Greece’s diverse seasonal offerings. By leveraging the video’s content, brands can enhance their marketing strategies to attract tourists looking for unique experiences throughout the year.

• Utilize Seasonal Content for Marketing: The emphasis on Greece’s imagery, sounds, and colors across all seasons suggests a trend towards showcasing seasonal tourism content. Travel startups and marketers can capitalize on this by creating and promoting seasonal content that highlights the unique experiences available in Greece during each season, potentially driving higher engagement and bookings.

Contextual Insights:

The article reflects the ongoing global trend of leveraging digital platforms and social media to promote tourism destinations. The UNWTO’s video competition underscores the importance of visually compelling content in capturing the attention of potential travelers. This aligns with current industry trends where immersive and high-quality video content plays a crucial role in travel marketing strategies. Furthermore, the involvement of the Greek National Tourism Organisation in such a prestigious competition highlights the growing importance of digital presence and engagement in the travel sector. As travel brands continue to innovate, incorporating seasonal and visually rich content into their marketing strategies will likely become a key differentiator in attracting and retaining customers in a competitive market.

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