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Shaikha Al Nowais: First Woman Nominee for UN Tourism Secretary-General

by Robert Van Pash (Editor)
June 15, 2025
in UNWTO
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Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Buil...

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Buil...

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Shaikha Al Nowais Poised to Lead UN Tourism: A New Era for Global Tourism

The United Nations Tourism (UN Tourism) is on the cusp of a historic moment with the nomination of Shaikha Al Nowais as its first woman Secretary-General. This landmark decision, made during the 121st session of the UN Tourism Executive Council in Barcelona, signifies a pivotal shift towards greater inclusivity and diversity within the organization’s leadership.

Shaikha Al Nowais, a prominent figure in the global tourism industry, brings a wealth of experience and a fresh perspective to the role. Her nomination reflects a commitment to building upon the "strong legacy" of UN Tourism and driving innovation within the sector. This is a significant step in empowering women in leadership positions across the tourism industry worldwide. The confirmation of her appointment will be made at the upcoming General Assembly.

The Executive Council’s decision underscores the importance of visionary leadership in navigating the evolving landscape of global tourism. UN Tourism plays a crucial role in promoting sustainable and responsible tourism practices, fostering international cooperation, and supporting the economic development of member states. Al Nowais’s potential leadership comes at a critical time, as the tourism industry continues to recover from the pandemic and grapple with challenges such as climate change and technological disruption.

The organization, dedicated to promoting responsible and sustainable tourism, continues to focus on key areas such as innovation, education, and accessibility to ensure the benefits of tourism are shared by all. The nomination highlights UN Tourism’s focus on empowering communities and fostering a more inclusive and equitable tourism sector, setting the stage for a new chapter of growth and development under potentially new leadership. The hope is that Al Nowais can lead the organization through the challenges of the current global context.

Key Points

  • Shaikha Al Nowais nominated as the first woman Secretary-General of UN Tourism.
  • Nomination occurred during the 121st session of the UN Tourism Executive Council in Barcelona.
  • Her confirmation will be made at the upcoming General Assembly.
  • UN Tourism is focused on innovation, education, and accessibility.
  • The organization aims to promote sustainable and responsible tourism practices.

Read the Complete Article.

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