The year 2024 marks a major turning point for the global tourism sector, with an almost total return to pre-pandemic levels. More than 285 million tourists travelled in the first quarter of 2024. According to Accor’s European Travel Trends report, 53% of Europeans plan to devote more of their budget to travel, highlighting already emerging priorities such as wellness, sport, culture and ecology in 2025.
To meet these constantly evolving expectations, ALL.com, Accor’s booking platform and…














