APT Travel names Rachel Edwardes as chief customer, research & insights officer

APT Travel Group has announced Rachel Edwardes as chief customer, research & insights officer, bringing a wealth of expertise in customer insights, brand strategy, and market innovation to the group.

Edwardes joins APT Travel Group following a career at Forethought, where she most recently served as chief client officer. Over her tenure, she played a pivotal role in aligning brands with customer insights, driving strategic growth through data-led decision-making. With experience spanning…