Building eDreams Before the Playbooks

Note: I originally wrote this at the invitation of Ruben Dominguez for his newsletter (The VC Corner). I’m sharing it here with you as well because I believe these lessons from building eDreams could be valuable for some of you.

In 1999, there was no “lean startup.” No “customer discovery.” No “product-market fit” framework.

What we had was a completely wrong idea about what customers wanted, a market that wasn’t ready for pure internet plays, and exactly zero local engineers willing to join…