Do You Know What Your Visitors Did Last Summer?

Introduction

If you are part of a Destination Marketing Organization (DMO), you understand the challenge: how do you show stakeholders that your marketing efforts are contributing to the destination’s local economy? Hotel searches and website traffic stats only go so far. What if you could go deeper – beyond arrivals and check-ins and show exactly how much travelers who were exposed to your ads spend once they reach your destination? 

That’s where Adara’s