EEAA draws insights from marketing world

Insights into how the business events industry can integrate with the marketing sector to harness the “power of exhibitions” for clients were part of the program at the Exhibitions and Event Association of Australasia’s annual conference this week.

The event, held this week at the Sydney Convention and Exhibition Centre, featured a line-up of figures from the marketing and agency world including Tim Burrowes of Mumbrella, Al Crawford of Clemenger BBDO, Scott Davis of MJW and Harvey…