A new "Year In Travel" report from eDreams ODIGEO has identified the top travel destinations for British travellers in 2026, highlighting a difference between searched and booked locations.
The study found that based on search data, the most sought-after destination for Brits is Bangkok. The next most popular searched destinations were Tokyo and Orlando.
In contrast, the report’s data on actual bookings shows that UK tourists are more inclined to book European city breaks. The destinations that Brits have booked include Amsterdam, Barcelona, and Rome.
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