Google Hotels’ share of direct hotel bookings has fallen sharply from 13.4% to 8.9% as a result of the DMA concludes Mirai. Overall Google has only lost 1 percentage point of market share of hotel direct bookings but it has gained share in both organic and paid, possibly increasing distribution costs for hoteliers.
MADRID, SPAIN – Mirai, the provider of technology and operations support to help hotels sell in the…
