Non-millionaire travellers now account for more than a third of the luxury tourism market, as younger generations from emerging economies reshape the high-end travel sector. Olivia Palamountain reports
Analysis by McKinsey reveals that more than a third of the US$239 billion luxury travel market is being driven by travellers who aren’t millionaires, as younger, aspirational consumers reshape the high-end tourism landscape.
The traditional image of luxury travel being the exclusive domain of…
