Personalization Drives Travel Loyalty: Arrivia Exec Gives Insights

Jeff Zotara has spent over a decade helping brands redefine what loyalty means. As Chief Marketing Officer at Arrivia, a global travel technology company powering loyalty platforms for American Express, Hilton Grand Vacations, T-Mobile, and others, he’s had a front-row seat to one of the most seismic shifts in consumer behavior: the evolving definition of loyalty itself.

What once meant a punch card, or a discount code has now become a rich data exchange between consumer and…