Saudi’s new AI travel companion promises personalised trip planning and local insights through a hyper-realistic digital human interface. Olivia Palamountain reports
The Saudi Tourism Authority (STA) has unveiled an AI travel buddy called Sara, showcased in beta mode at London’s World Travel Market in November, 2024.
Billed as the first digital hyper-realistic human travel companion created for a national tourism board, Sara goes beyond conventional chatbots by offering visitors a lifelike…
